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Never Trap

Client

Never Trap Chrome Browser Extension

Services

Branding / UI/UX

Date

August 25, 2020

Never Trap Chrome Browser Extension

BACKGROUND

In the digital age, email remains a critical communication tool for businesses, particularly in outreach efforts like cold emailing. However, the efficacy of cold emails can be compromised by the presence of spam traps, leading to wasted time and effort for senders. To address this issue, Never Trap was conceived as a Chrome browser extension. Never Trap utilizes studied data and algorithms to detect and notify users of potential spam trap words as they compose cold emails.

CHALLENGES

The primary challenge in developing Never Trap was the complexity of identifying spam trap words accurately. Since spam traps often evolve and vary across different email platforms, creating an algorithm capable of consistently detecting these traps required extensive research and testing. Additionally, integrating the functionality seamlessly into users' workflow within the Chrome browser presented a user experience challenge.

OBJECTIVES

  1. Empower users to write more effective cold emails by avoiding common spam trap words.

  2. Provide real-time feedback to users to refine their communication strategies and improve deliverability rates.

  3. Enhance user trust by delivering reliable results consistently.

Design Process

  1. User Research: Conducted comprehensive research to understand cold email outreach pain points and user needs.

  2. Persona Development: Created user personas based on research insights to guide design decisions.

  3. User Journey Mapping: Developed user journeys to visualize user interactions and pain points.

  4. Iterative Prototyping: Engaged in iterative design process with frequent prototyping and testing to refine user interface.

  5. Usability Testing: Conducted usability testing to ensure intuitive interaction and address usability issues.

  6. Collaboration: Worked closely with developers and data scientists to align design with underlying algorithms.

Key Features

  1. Real-time Detection: Highlighting potential spam trap words as users compose cold emails.

  2. Customizable Settings: Allowing users to adjust sensitivity to spam trap detection.

  3. Account Registration: Offering users the option to register for enhanced features and personalized recommendations.

  4. Integration with Chrome: Seamless integration into the Chrome browser for easy access during email composition.
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RESULTS

Since its launch, Never Trap has garnered positive feedback from users, with a significant improvement observed in the deliverability rates of cold emails. User engagement metrics indicate a high adoption rate, with a substantial number of users opting to register accounts for enhanced functionality. Additionally, feedback loops from users have facilitated continuous refinement of the algorithm, further enhancing the extension's effectiveness.

KEY TAKEAWAYS

  • Comprehensive Research: Thorough user research is essential for understanding user needs and refining product features.
  • Iterative Design: Iterative prototyping and testing help in identifying and addressing usability issues early in the development process.

  • Collaboration Across Disciplines: Close collaboration between designers, developers, and data scientists ensures alignment between design and functionality.

  • Continuous Improvement: Embracing user feedback and data-driven iteration is crucial for the ongoing enhancement of the product.

AVERAGE INCREASE IN DELIVERABILITY RATES

25%

EXTENSION DOWNLOADS

50K+

OPTED TO REGISTER ACCOUNTS WITHIN THE FIRST MONTH

70%

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